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Portfolio Page
Client
Lisa Whalen Photography is a branding photographer/videographer with 20+ years experience working with for a variety of clients, from weddings to family portraits. Her unique selling proposition is that she provides an entire creative experience for clients who want their photos to be as bold and unique as they are.
Challenge
Lisa was revamping her entire website in order to position herself as the premier brand photographer in the Bay Area. She has a unique, incredibly creative approach to branding shots for her clients, so the challenge for her portfolio page is not just to show off her stunning photos but to also give viewers an idea of the vision they were trying to capture.
Solution
Instead of just presenting galleries of her photos, I decided to include context for clients she is highlighting. I focused on, What was the vision they had prior to the photoshoot, and what were the results of the shoot? This way, viewers of the galleries can get a sense of how these creative concept shoots can be used inside of their businesses in a way that tells a story traditional brand shots can't.
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