Social Media Ad

Scented Designs is a small business handcrafting clean-burning candles for retail, wholesale, and corporate gifting. They create branded candles customized to specific businesses large and small to use as client gifts, event swag, and more.

They wanted a social media ad that would bring them leads for custom branded candles prior to the holiday gifting season. The challenge was to stand out in the midst of tons of other gift options and pique interest enough for potential customers to provide an email address where the catalog could be delivered.

The copy for the ad graphic calls out the benefit of grabbing the catalog: "Unlock the power of scent for your business" implies that all businesses have this secret, often unused, power that could be the key to standing out in a crowded market. Meanwhile, the ad copy focuses on the clear benefits of these client gifts, ending with a strong call to action.