Services Page

Lisa Whalen Photography is a branding photographer/videographer with 20+ years experience working with for a variety of clients, from weddings to family portraits. Her unique selling proposition is that she provides an entire creative experience for clients who want their photos to be as bold and unique as they are.

Lisa wanted a services page that would present her two signature branding photo/video packages for clients. The challenge was to communicate the transformation each package could provide, and why a potential customer might opt for one package versus the other. Lisa wanted to communicate the value of each package to business owners, and - as always - she wanted it to be both clear and unique. Finally, she wanted to make sure she was attracting and talking to the types of clients she most wants to work with.

I wrote the copy for these two packages, emphasizing who each package is for (and when in their business they might find it most useful). The bullet points clearly communicate what each package consists of plus WHY that feature is a part of it (i.e. what's the benefit of it to clients). The two packages use similar phrases and descriptors for cohesiveness while also distinguishing between the smaller and larger package so potential clients can understand the benefits of each one, and which would be a better fit for them. Lisa also has a unique shooting style and approach to brand photos, so I included a section for who her clients are *not* for transparency, which she loved.

Wireframed Copy