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Lisa Whalen Photography is a branding photographer/videographer with 20+ years experience working with for a variety of clients, from weddings to family portraits. Her unique selling proposition is that she provides an entire creative experience for clients who want their photos to be as bold and unique as they are.

Lisa was revamping her entire website in order to position herself as the premier brand photographer in the Bay Area. The challenge is to establish her as unique in the space because of her unparalleled creativity and the experience she offers clients beyond just a headshot.

The key to writing this copy was to focus on potential clients and the dreams they have of their biggest, boldest self - while also showing Lisa as such. It's written to instill confidence in Lisa as the means to unlocking the person that they want to be. If they can imagine this person, Lisa can help make their vision come to life through her photo/video services. The message is that she captures more than just pretty pictures - she reveals their essence in a way other photos don't.

Wireframed Copy